About Us
Our Story
The symbol 2 The Next Chapter uses is the symbol of the dandelion. We chose this as a symbol because the dandelion, each wish a person makes when they blow the seeds into the air, each seed is viable for up to 5 years, and if the seed takes root, the plant can live up to 13 years.
The color of the flowered dandelion is an orange or orange/yellow. The color orange that we use symbolizes happiness, freshness, positivity, energy, optimism. The color orange also activates our brain cells and makes us think more. It builds our confidence and makes us feel more courageous and engaged in activities. This color is usually used to attract something we need to see and to catch our attention. Dandelions remind us to be strong and to persevere through anything, and their bright color reminds us of the warmth of the sun and its power.
Every flower has a secret message, (yes, we consider the dandelion as a flower) and meaning hidden behind it. Dandelion flowers give us an opportunity to make a wish and hope for something better to come. They are also telling us to be strong and to persevere through all of the hard moments in our life, just like this plant does no matter how cold or warm it is outside. They are universal symbols of happiness and joy, and their bright yellow flowers simply bring optimism into our lives.
CORE VALUES
Most of our values are aspirational, although some are true today. Every person at Candid holds themselves accountable to each of these values.
We are driven
We make an impact in everything we do.
We are direct
We communicate with integrity and clarity.
We are accessible
We ask, “how can we help?” and we mean it.
We are curious
We listen, collaborate, and innovate.
We are inclusive
We incorporate equity, inclusion, and respect for diverse perspectives in all our work.